Mojo Monday: Cool Car, Cool China, Smart Idea, Smart Ad

It’s Mojo Monday, and as always, I’ve got a little something-something to lift your creative spirits, buoy you up, help you get your mojo on, and nudge (or better yet, catapult) you into writerhead.

I talk/think about/explore culture a good bit in my life—especially lately in my #38Write workshops—and this Volkswagen ad for car designed by a young Chinese woman from Chengdu, says so much. It reveals a good about China, the city of Chengdu, the importance of family in China, love, and all of the creativity going on in China right now. (Also, who is the announcer? He’s pretty terrific, too!)

Anyway, watch. This is cool.